about RARE India

Established in 2004, RAREIndia promotes small, private, concept hotels with a sharp focus on ‘conscious travel’.

Today the travel space is very different and there are countless, off beat, small and independent properties, almost too many to choose from, which has transformed travel to India. However, it’s now not how to find these properties but how to determine which are the best for your clients. 

Rare has continued to source the best experiential boutique stays and bring them together under their umbrella which has become synonymous with high quality, independent stays each with a focus on experiences, slower tourism and stories. Each one of these hotels provides the opportunity for your clients to truly get to know a destination, to peel back the layers, to have unique encounters, see India for what the destination is and for your clients to take home wonderful memories.

No matter how diverse these hotels which are available in all regions of the Subcontinent, their owners are all passionate about preserving heritage and conserving nature, are conscious of their impact on the environment and are committed to the wellbeing both of the land and their local communities.

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Region(s) of operation

Pan India, Nepal & Sri Lanka

Area of Expertise

Seeking out a select collection of hotels which are owner managed, tell a story, focus on the experiences and consciously work towards sustainable solutions.

Exploring destinations through the lens of sustainability, regenerative, slow, and mindful travel.

Supporting authentic work by individuals and organisations that resonate with their love for the planet and the people. 

Advocating for Change: Promoting conscious travel as a catalyst for championing travel as a force for good. 

Assist with customized itinerary development showcasing their hotels, destinations and experiences.

Most popular journeys

RARE Hotels

Since 2003, Rare India Rare has actively sourced the best experiential boutique stays bringing them together under one umbrella. They are synonymous with high quality, independent stays each with a focus on experiences, slower tourism and stories. Each one of these hotels provides the opportunity for your clients to truly get to know a destination, to peel back the layers, to have unique encounters, and for your clients to take home unique and wonderful memories.

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BRIDGES For Conscious Travel

RARE’s annual conference, BRIDGES promotes travel as a force for good and is dedicated to building a global network of changemakers committed to eco-friendly and inclusive travel. It aspires to inspire global collaborators by promoting responsible tourism, highlighting the success stories of owner-run hotels and niche experience curators. It is a place for candid conversations, addressing challenges, and pioneers the notion that carbon emissions could serve as a benchmark for gauging sustainable travel and hospitality practices.

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Journeys of a Lifetime

Through years of listening and looking at travel as a mindful and adventurous discovery , RARE believes there are expeditions and private journeys which are engaging and life changing adventures. To seek out the Red Panda, when just a glance is enough; to track the snow leopard, raft down a heady river, discover a craft, textile or take a photography lesson while discovering extraordinary destinations and hotels! These are RARE recommendations, using their community of hotels, creating journeys you can create for your clients as a transformative and life affirming trips.

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What's New

SAVE THE DATE – BRIDGES
April 3, 4, 5 April, 2025

India & Nepal’s first travel show for conscious travel. BRIDGES is a fantastic showcase of conscious minded hotels stretching across the Subcontinent. In addition there are speakers on all topics including the language of sustainability, traveling more consciously, the language of sustainable travel, inclusivity in travel and supporting bio diversity.  Bridges also encourages candid conversations and addresses challenges surrounding tourism amongst supporting partners at break out events. It is India’s only travel trade event to be monitored and graded by NettZero for its carbon footprint.

We highly recommend that you save the date for Bridges 2025, April 3,4,5.

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RARE India

C-4/132, Basement, SDA, Hauz Khas
New Delhi – 110016, India
Email – info@rareindia.com 

Meet the Founder

Shoba Mohan

Founder, Visionary and Enchanting Storyteller

Since RARE India’s inception, Shoba has been the storyteller for India and her various nuances. A champion for discovering and promoting lesser known destinations with a strong focus on Conservation, Sustainability, Responsible Tourism aka Conscious Luxury, Shoba’s personal beliefs form the framework for RARE’s ethos. She believes that the long road to sustainability is as easy as ABC – it begins with Awareness, a solid Belief in the power of one to Choose wisely.